Analysing the Effect of Social Media on Brand Attitude …

Peer-review under responsibility of the Organizing Committee of CY-ICER 2014. doi: 10.1016/j.sbspro.2014.07.483 ScienceDirect CY-ICER 2014 Analysing the effect of social media on brand attitude and purchase intention: the case of Iran Khodro company Mehdi Abzari a , Reza Abachian Ghassemi b *, Leila Nasrolahi Vosta c a Professort Faculty of ...

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